Google Panda Update

The search engine giant has a major algorithm called Panda. This update aims to improve the quality of websites by removing low-quality content from search results.

What Is Panda?

Google’s Panda update is designed to help users find high-quality sites. The update looks at the number of pages on a site and the quality of those pages. If a website contains too much low-quality content, it will be penalized.

How Does Panda Work?

The Panda algorithm uses two main criteria to determine whether a web page should be ranked higher or lower than another one. First, it looks at the number of unique words on each page. Second, it looks at the percentage of text on each page that consists of duplicate material.

In short, webmasters must ensure their sites are high quality and relevant to users. They also need to ensure that their site isn’t spammy or full of duplicate content.

How Do You Know If You’re Affected By Google Panda Update?

If you see a drop in rankings after the update, it’s likely because Panda has hit you. However, there are other reasons your rankings might also go down. Here are some things to consider before you panic:
1. Are you using too much duplicate content? Duplicate content is when you use the exact copy of an article on multiple pages. This means that Google will only count the original version once. So if you have a page with 100% duplicate content, then Google will only count it once.
2. Have you changed any of your URLs recently? If you’ve made changes to your URL structure, such as adding new parameters or changing the order of parameters, these changes could affect your ranking.
3. Have you updated your site map? A site map lists links to every page on your website. If you haven’t updated your site map since the last time you were affected by Panda, Google may have missed some of your pages.

How Can You Prepare For The Change?

There are several ways to prepare for the change, including:
1. Make sure you’re not duplicating content.
2. Check your URLs.
3. Add rel= “canonical” tags to help Google understand where each page should be ranked.
4. Create unique titles and descriptions for each page.
5. Include relevant images.
6. Optimize your site map.
7. Keep your content fresh.
8. Be patient.

Why Are We Talking About Google Panda?

On January 11, 2016, Google announced that the Panda is part of the core Google Algorithm. And now, in 2022, Panda is a part of Google’s machine learning algorithms, and we will not get any separate updates on this.

Why Did Google Announce This Algorithm Change?

According to Google, Panda was developed to help users find high-quality sites by identifying pages that were “thinly veiled advertising.” As such, Panda aims to reduce the visibility of these pages in search results.

Google Panda Updates – Date Wise

  • Panda 1.0 – February 23, 2011
  • Panda 2.0 – April 11, 2011
  • Panda 2.1 – May 9, 2011
  • Panda 2.2 – June 21, 2011
  • Panda 2.3 – July 23, 2011
  • Panda 2.4 (International) – August 12, 2011
  • Panda 2.5 – September 28, 2011
  • Panda 3.0 – October 19, 2011
  • Panda 3.1 – November 18, 2011
  • Panda 3.2 – January 18, 2012
  • Panda 3.3 – February 23, 2012
  • Panda 3.4 – March 23, 2012
  • Panda 3.5 – April 19, 2012
  • Panda 3.6 – April 27, 2012
  • Panda 3.7 – June 8, 2012
  • Panda 3.8 – June 25, 2012
  • Panda 3.9 – July 24, 2012
  • Panda 3.9.1 – August 20, 2012
  • Panda 3.9.2 – September 18, 2012
  • Panda 4.0 – May 19, 2014
  • Panda 4.1 – September 23, 2014
  • Panda 4.2 – July 17, 2015
  • Core Algorithm Incorporation – January 11, 2016

Conclusion

In February 2011, Google launched Panda, a new search ranking algorithm designed to identify websites with low-quality content. Since then, Panda has been updated several times and now includes several changes aimed at improving the quality of search results. You can read the complete guide about the Google Panda Algorithm update here.

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I have created this blog after having a decade of experience in digital marketing, blogging, freelancing, and CMS. I will share my experience and knowledge in these categories with live examples.

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